Angelina Jolie wants to save the world
Celebrity endorsement of aid appeals is ubiquitous, but who benefits most?
David Beckham cradles a black malnourished baby at a feeding centre in Sierra Leone. Robbie Williams immunises a Sri Lankan child against polio. Bob Geldof and Bono implore us to support the Live 8 concerts to help clear third world debt. And Angelina Jolie wants to save the world (Newsweek 2007, www.newsweek.com/id/33658/page/1).
These days it’s hard to turn on the television or open a newspaper without seeing another celebrity lending his or her name, if not voice, to a health or humanitarian cause. This is not new: Bob Dylan and Joan Baez sang for the US civil rights movement in the early 1960s, and The Clash and The Buzzcocks rocked against racism in the late 1970s. Non-governmental aid organisations have enjoyed these associations for years. Audrey Hepburn, for example, was involved with Unicef since the 1950s and spent the late ’80s and early ’90s working with some of the world’s