Food labelling: traffic light scheme on amber
Industry and governments won’t force colour coded food labelling
Packed with 50% more fruit pieces and topped off with a drizzle of yogurt, you can satisfy your craving guilt free. At just 90 kcal (376 kJ), the marketing says, you can enjoy the taste and still stay in shape.
But this range of cereal bars, carefully marketed to the health conscious consumer, consists of more than a third by weight in sugar. Only its diminutive size, at 22 g, enables it to be marketed as a low fat product.
Consumer groups have been campaigning for years to expose foods like these as imposters in the health food market. However, last month their hopes suffered a setback when the European Parliament environment committee voted against imposing a “traffic light” labelling system on the front of packaged food to highlight high levels of unhealthy nutrients. Their proposals will be debated by the European Parliament and the Council of Ministers before the