Public health campaigns
Not a poster child for a coffee table book
- By: Alex Romain,
At first glance, Public health campaigns: getting the message across promises to be a luxurious addition to your collection of coffee table books. It was also highly commended in the public health category of the 2010 BMA book competition. The concept of this book, recently published by the World Health Organization to celebrate its 60th anniversary, is simple. It is a showcase for old and new public health posters from different countries.
The book attempts to provide a historical and social commentary on public health campaigns and the various styles that they can adopt. One of the more recent posters featured in the book depicts a woman carrying a condom as being empowered and modern, reflecting changing notions of social morality. This is contrasted starkly with another poster that caricatures prostitutes as teeming with venereal disease and denounces men who use them as unpatriotic.
Presumably the latter poster was