How to write a feature article

You have an excellent idea for a feature article that you would like to publish: you know that the topic is relevant; you’re sure the audience would be interested; you can access the facts and statistics; and you know that you could source a great interview or two.

So where do you go from here?

Read the latest copies of the publication or journal to get a feel for the style and tone. Think about the different sections and where your idea would best fit.

Scan the online archives for similar subjects: it’s unlikely that your piece will be commissioned if the topic has already been covered recently.

Edward Davies, editor of BMJ Careers says: “The first thing that I would say is absolutely crucial for anyone submitting a pitch is to make sure we haven’t done it before. Google is your friend on this; Google the idea you’re thinking