We should consider the financial burden too
Evans makes a valid point.1 Perhaps there are positives to be gleaned from society’s obsession with aesthetics in making calories a key motivating factor in reducing problem drinking. I have winced on many occasions when totting up, not only the units, but also the calories that a night on the town had provided. To build further on the point that young people hold long term health consequences further down their lists of concerns, we might also consider financial burden as an inhibitory factor in excessive alcohol consumption—particularly the cash strapped students and unemployed among us? I find the following link to be a useful, if sometimes slightly galling, reference point that highlights the cost of alcohol not only in units, but also calories and cash: www.bbc.co.uk/radio1/games/boozecalculator/.