BMA demands more responsible media attitude on body image
- By: Helen Morant
Broadcasters and magazine publishers should “adopt a more responsible editorial attitude towards the depiction of extremely thin women as role models,” the BMA's board of science and education said this week.
In a report entitled Eating Disorders, Body Image and the Media it calls on the media to “portray a more realistic range of body images.” Dr Ian Bogle, BMA chairman of council, attacks the cult of “bodily perfection” perpetuated by the media in contemporary society. The report also suggests that the Independent Television Commission should review its policy on the use of thin women in advertisements and that schools should implement media literacy programmes to encourage critical viewing skills, especially in the area of food advertising.
The publication of the report coincides with a summit on body image run by the government's women's unit. In response to public consultation with teenage girls, Tessa Jowell, the minister for women, will