Will more advertising destroy the Student BMJ?
Jason O'Neale Roach and Gavin Yamey discuss the pros and cons of sponsorship
The Student BMJ is investigating the concept of sponsorship. The idea is that companies associate themselves with some of our sections, such as “Netphiles,” “Planning your elective,” and book reviews. These sponsors would have no control over editorial content, but would be prepared to pay for the prominence of their name on the page or website concerned. We would like our readers to decide how we proceed by using our new web poll on WebExtra, part of Student BMJ.com.
The danger feared by some editors is that we may be tempted to alter our content in order to flatter the advertisers. We do not intend to let this happen. Readers trust our content to be reliable. In order to maintain this trust, they need to be able to identify the difference between advertising and editorial easily. Why then would an advertiser want to be associated with the page if they