WHO disappoints antitobacco lobby
A draft of the international treaty on tobacco control, published by the World Health Organization (WHO) in January, has disappointed the antitobacco lobby. While the text proposes new legislation to reduce tobacco distribution and consumption, there is no call for a ban on sponsorship and advertising, which had been the WHO's top priority.
The chairman of the treaty's intergovernmental negotiating body, Celso Amorim, said that the proposed measures were meant to “reduce the prevalence of tobacco use” and thus protect “present and future generations from the devastating health and economic consequences” of smoking.
The WHO proposes more taxes on tobacco and an end to duty free sales, as well as a crackdown on smuggling and clearer labelling on tobacco products. It would also implement strategies to prevent harm from passive smoking.
However, a radical, global ban on tobacco advertising is no longer part of the immediate agenda. Although more than