Britain is still a nation of sun worshippers
One in seven people in Britain want a suntan despite the risks of developing skin cancer.
The finding comes from an Imperial Cancer Research Fund (IRCF) investigation into public attitudes towards sunbathing. Three quarters of people want a tan at some time during the year, while a quarter like to be sun bronzed all year round. Some people actually said that they needed a suntan and even the threat of skin cancer would not put them off.
A telephone poll of 1000 people aged 15 years and over, commissioned by the National Opinion Poll, marks the start of the ICRF's new summer campaign “Sun Sense or Sun Abuse?” Campaigners claim that thousands of people develop skin cancer each year because of the public's enduring love affair with the sun.
One in five people said that they would “binge sunbathe” over a weekend, with this figure rising to one in four