Getting the message across
With the media, internet, and health professionals often saying different things about nutrition, no wonder the public are confused. In the fourth article in our series on nutrition, Claire Mac Evilly guides you through the maze
The science of nutrition is a diverse one as it is the study not only of nutrients, but their interactions with physiology, biochemistry, genetics, and psychology. It is ever evolving as a science and this means that over the past 50 years we have seen the diet health message change from simple directives to more complex goals or targets. Surveys continue to report that consumers are confused about diet and health related messages. So how do we as health professionals get past this hurdle and provide accurate but simple advice and motivate people to make long term change? This article will look at some of the ways in which nutrition messages make their way to the public domain.
As health professionals we are not alone in trying to communicate the benefits of proper nutrition messages. We do, however, all have the same single objective: to influence eating behaviour. However, each