“Lose waist…gain life,” claims new programme for men
The first weight loss programme designed specifically for overweight men is being launched in Britain.
Fatmanslim is a new “at home” programme that coaches men about the fundamentals of weight loss and claims: “Lose waist...gain life.” It is designed with male behaviour in mind and has the initial goal of trimming 10 cm off the average beer gut in 12 weeks.
The inventor is Dr Ian Campbell, a GP who runs the overweight clinic at University Hospital, Nottingham, and chairs the National Obesity Forum. He believes that men will not lose weight using the quick fix diets and gruelling workouts aimed at women. His formula relies on gently persuading male couch potatoes to gradually reduce the amount that they eat and drink.
Obesity levels among men are almost as high as among women--17% compared with 21% in England--but Dr Campbell believes that there is a lack of provision in the