Fast Food Nation
- By: Deborah Cohen
The golden arches,” Atlantic Monthly journalist Eric Schlosser claims, “are now more widely recognised than the Christian cross.”
But the sterile plastic world watched over by a McHappy Ronald McDonald conceals dirty hidden truths that Schlosser attempts to expose. His thorough investigations reveal alarming statistics that are illustrated by colourful vignettes—covering everything from the meat to the marketing.
His work has to be precise and carefully researched to avoid strongarm legal tactics by the all powerful fast food corporations. The fact that Schlosser has avoided a lawsuit like the “McLibel case” suggests that he really has lifted the lid on the fast food industry.
The exposé is peppered with tales about exploitation of workers and consumers alike. Marketing methods aim to brainwash parents and children into believing that McDonalds is a “trusted friend” who “cares about me.” At the same time, Schlosser says: “The fast food industry has worked closely