Family complains that “love drug” will smear there name
- By: Mark Gould
A major pharmaceutical company that is set to launch a drug for erection difficulties under the brand name Cialis is locked in battle with a family of the same name that fears ridicule unless the drug is renamed.
The drug is due to be launched with a worldwide publicity campaign next year, once it has approval from the US Food and Drug Administration. A Formula One racing car driven by Christian Fittipaldi, currently bearing the Eli Lilly logo, will race under the Cialis brand. But the Cialis family, which has branches in the United Kingdom, France, Australia, and Canada, says that it will become the butt of jokes and abuse.
Albert Cialis from Kent and 11 other family members around the world alerted the BMJ: “We are horrified at this situation and have asked Eli Lilly to find an alternative name for their product. We consider it as being virtually