Explicit ads seek to halt rise in sexual disease
A UK government sexual health advertising campaign has given a new meaning to the traditional romantic Valentine's Day's message. In place of slushy slogans describing the pain of Cupid's dart are explicit warnings about the agony of gonorrhoea and genital herpes. “I love you so much it hurts... when I pee,” reads the message on the front of a spoof Valentine's card warning of the risks of contracting chlamydia from having sex without a condom.
The campaign, which uses advertisements on independent radio stations and in tabloid newspapers in addition to the Valentine's cards, is part of an attempt to halt the rising trend of sexually transmitted infections among young people. The cards, one of which shows a man with swollen testicles and reads, “Valentine, you've inflamed more than my passions,” are being distributed in youth clubs and student unions.
At the heart of the campaign is a colourful website