Earlier this year Kofi Annan called for international media to schedule programmes which featured AIDS related storylines. Nadeeja Koralage looks at programmes dedicated to promoting HIV awareness
A young man in an eerily lit room cradles his drink before loading a gun. Cool drum and bass music, with Asian influences, plays in the background as he walks into a dark street. Voiceover: “Over 10 months, Detective Vijay will solve 10 of the toughest cases of his career.”
This is Detective Vijay. He is star of the mainstream television show, Jasoos Vijay, which has 125 million Indian viewers hooked.1 As well as crime fighting, the character dispels myths about HIV/AIDS. He is part of the BBC World Service Trust's initiative to educate about the disease through the media, India's largest campaign yet.
With an estimated 4.58 million cases of HIV/AIDS at the end of 2002, India has the world's second highest number after South Africa.1 Prevalence is relatively low in the northern states, and the campaign aims to prevent an epidemic in these areas, using the much loved