Milk substitute marketing violation persist
- By: Susan Mayor
Many manufacturers of breast milk substitutes continue to violate an international code on marketing, a new report published last week says.
The report analysed the promotional practices of 16 international baby food companies and 14 bottle and teat companies between January 2002 and April 2004. It was published by the International Baby Food Action Network, a coalition of public interest groups working to reduce infant morbidity and mortality, as part of its ongoing monitoring of the international code of marketing of breast milk substitutes and relevant resolutions of the World Health Assembly.
Results showed a growing emphasis on “closeness to breast milk” in advertising materials, owing to the addition to substitutes of fatty acids derived from fungi, algae, or fish oil, with claims linking them to increased intelligence.
The report also found that health facilities remained the preferred way for companies to reach mothers, with donations of formula and free