Science and health communication
- By: Tiago Villanueva, Irina Haivas
Science and health communication is the interface between science and medicine, and the media. SciDev (www.scidev.net) is a massive hub of information on science communication and a great place to start. With its colourful fancy looks, it reads like a magazine, with weekly updated news, editorials, features, and book reviews. But there is more - for instance, sections devoted to particular scientific issues of each of the developing world regions, and the dossiers section offers a comprehensive approach to current hot topics in science. And the electronic guide to science communication is superb, it even includes the contact details of lots of national science communication organisations.
For those interested in making health communication happen, the US National Cancer Institute (http://cancer.gov/pinkbook) has a useful guide with planning steps that “can help make any communication programme work, regardless of size, topic, geographic span, intended audience, or budget.”. Along with examples, it gives