Drug companies face the music
- By: Allison Barrett
How do you get people to tune in to the tricks of pharmaceutical marketing? A US band, country-bluegrass satirists the Austin Lounge Lizards, has decided that one approach is to write and record a song about it.
The group has collaborated with US watchdog body Consumers Union—New York based publishers of the reputable Consumer Reports—to come up with the song ‘The Drugs I Need,’ which tells the story of the fake drug Progenitorivox, made by the fake company SquabbMerlCo, for a fake ‘strange’ disease. Though entirely farcical, the song is part of Consumers Union's serious Prescription for Change campaign, which aims to provide consumers with safe, effective, and affordable drugs, while making them aware of ongoing political-pharmaceutical movements. The campaign is calling for increased drug safety laws and accountability.
‘The Drugs I Need’ takes a tongue in cheek look at drug advertising. It chronicles the marketing process and how a