The art of making good posters
You're done with the research, and now it's time to show the results to the medical community. Arun Natarajan and coauthors explain how to make a poster that does your work justice
- By: Arun Natarajan, David Houghton, R R B Russell
Posters are a powerful medium for disseminating information. A good poster needs thought and effort to achieve a clear, succinct, and positive impact. The same principles apply whether you want to advertise a product or service, convey a health promotion message, or disseminate research findings at professional meetings.
An attractive poster grabs people's attention. What does the viewer want to know?
Keep titles punchy. Consider framing them as rhetorical questions or making them comparable with the running head at the top of journal pages (30-40 characters). Use a banner heading in a contrasting colour separate from the main text. Make the title's font the largest in your poster, 2-2.5 times larger than the body text, but do not use difficult to read capitals. Make sure that the presenter is identified, for example, by using an asterisk. Even better, include a photograph, and give an email address for the corresponding author.